TRUE Temper Lacrosse

For more than 100 years, True Temper Sports has been the world’s leading designer and manufacturer of golf shafts. Leveraging their extensive knowledge and research in this area they began to manufacture lacrosse handles as an OEM for brands such as Nike, deBeer, Maverik and Under Armour. In 2015 they decided to  create the TRUE Lacrosse brand to reach the end-user directly but needed a complete go-to-market strategy that would create awareness in the minds of coaches, parents and student athletes.

In 2015 they decided create the TRUE Lacrosse brand to reach the end-user directly but needed a complete go-to-market strategy that would create awareness in the minds of coaches, parents and student athletes.