Verdence Capital Advisors

Discover true independence. Verdence is a nationally-recognized independent private wealth advisory and multi-family office firm managing more than 2 billion in client assets. The firm wanted to move away from their previous name Kelly Wealth Management to a name not tied to an individual that better reflected the depth of their growing staff of financial advisors and national clientele. Visionmark developed the name Verdence (VERITAS + Independence) which stands for “true independence” and created their visual identity, website, and marketing materials to launch the firm into their next phase of growth.